Wednesday, 25 May 2016

All of This For a Like or Follow- Is Social Networking Worth It?

Social Media Is Taking a Toll On Us! 

As well all know a social network site is an online service on which members can establish relationship based on friendship, kinship,shared interests, business advantage and other reasons. Various social media sites will let members build a public or private profile to specify who can connect with them and share their connections with others. 

Although, are we using these social media tools like LinkedIn, Facebook and Instagram too much? From my personal opinion I understand that we live in a world where socializing with family and forming connections with friends is important. But, people need to understand how to properly use social media in a way that has a balance between your life, social media shouldn't take up your life. For example, I feel users are making connections with people which is great but when chatting on a messenger your not utilizing the proper communication skills like: 

  • Face to face communication 
  • Taste, feel, touch and smell 
  • Body movements and facial expressions
  • Tone of voice
  • Body posture 
  • The environment, tone and atmosphere of the room 
  • No real life experience 
Overall here are some points that I assume are not being used when communicating strictly on the web through a social network site. Making connections with people across the world make it effective and efficient to create brand awareness, help drive sales and formulate better people. Although, forming real-life connections with people in real time, is a lot different and more meaningful. 

Is There a Right Way To Use a Social Network Site? 

According to linkyblog.com it says how there inst a right way to use social media. There is only a best way to use a social network and that is by understanding what each person individually as bloggers or business owners best suits us. We all need to learn how to max each social media platform for the certain type of business your running in order for you to proper use the network site and get successful results. To learn more about "the right way to use social media" then check out this site

URL:  http://www.linkyblog.com/the-right-way-to-use-social-media/


Did you know that during Dec, 2011 Facebook was #1 and LinkedIn was #2. Facebook had around 700 million monthly visitors and LinkedIn had 100 million monthly visitors. This number has properly tripled in 2016. To be honest, we don't know what the future holds social networking. We don't know if another site will beat Facebook or LinkedIn. Social media is always evolving and changing, because consumers needs and wants are always changing. They are consistently changing social network devices to match the needs and wants of their consumers to keep them satisfied. Although if you would like to learn more about Facebook and LinkedIn social network sites please check out this hyperlink:

URL: http://www.forbes.com/sites/theopriestley/2015/07/25/linkedin-is-not-facebook-but-it-clearly-wants-to-be-and-its-turning-away-users/#23be937d21ef

How Strongly Can Social Media Effect Our Lives? 

I know for a fact social network is a strong platform it has become a big part of everyone life's. It gives people a voice and a platform to be heard on. One voice can now become many in a matter of seconds. Blogs and forums are allowing you to share your personal views and experiences to the world. There are now social network sites like allow you to form not only personal connections but professional connections. It can effect our life's if you are on social networking sites for hours a day. Maintaining a healthy balance between social media and personal life should help you prioritize a healthy balance between the two. We know that there are millions of people converting on social media sites, doesn't this hold so much power. We are a very powerful force, if we utilize this power we have on social media to help spread awareness about charities, poverty, women trafficking, low income and more we can make big changes in the world.

Social Networking and Marketing Benefits 

There are many advantages to marketing benefits when using social networking. For example, social networking has many advantages to firms because it helps them find talent, build brand awareness, find new customers, and most importantly conduct brand intelligence. The term brand intelligence refers to information business collect about their customers from demographic info to feedback. Social networking can gather the same information like costly market research. They gather general sentiments, opinions and customer needs. For example, when a company like Burger King wants to change up their brand and company logo to a different symbol. They will want to do research and use social networking by monitoring what the consumers input is, positive, mutual or negative. They will monitor by creating voting polls, for example on Facebook they can ask their active followers to complete a poll to get a discount coupon for a meal, the only thing they need to do is enter their information like email, phone number, name and etc. By doing this, the company will conduct better research to see if they will have positive results to further continue with their logo change. If they have negative comments this will help them understand what they need to improve on or if they should stick with their old logo. Knowing and monitoring what the consumers have to say will help predict and help steer any company in the right direction. You want to utilize all these social networks because it will help you create brand intelligence which is they key point of social networking and will help you align with your marketing objectives to get profit, brand awareness, build credibility and trust.

Overall, what do my fellow bloggers think? Is social media interrupting our daily lives? Is there a proper way to use a social network? Are people misusing social networking? 



2 comments:

  1. Yes, I agree with you social media has its perks. I feel lots of people are misusing Facebook. I enjoyed the bullets you pointed out in purple, saying how we don't get to use the five senses, facial expressions and body language when we communicate on the web. I feel people really need to create a balance.

    ReplyDelete
    Replies
    1. Yes, however there is not right or wrong amount of social media usage. Companies just need to understand how to use it in an effective manner and utilize the tools in a way that is smart which saves time, money and resources.

      Delete