What Does Twitter Have To Do With Micro-blogging?
Micro-blogging is a form of blogging, the main difference is the length of the posts, most of the time it contains shorter sentences and a lot more links. From my perspective micro-blogging is more visually appealing and attracts a lot more viewers. Because we know readers like to scan material and we as writers need to make sure our text is readable with different fonts, bullets, colors and images. Micro-blogging makes it easier to get the message across without unwanted text. Twitter is a form of micro-blogging, because it can convey information and start discussions using less than 200 characters.
Micrco-blogging Can Be Used For Many Different Purposes
It can be broken down into two main divisions for example:
- Convey Information: Use micro-blogging as a platform to be informational and let the optimal target auidnce know that your company is a trust worthy, credible and reliable source.
- Start A Discussion/ Participate In An Ongoing Conversation: Most micro-blogging goals will be to gain interaction and encourage participation. Once you get consumers interacting, you are utilizing permission marketing, because the user chooses to be engaged.
What are the different types of Tweets on Twitter? Well here are some examples to get you started:
- The classic tweet- "This is what I'm doing right now."
- The opinion tweet- "This is what I'm thinking now, they shouldn't have created a movie version of the book.. because."
- The mission accomplished tweet- "This is what I have accomplished and done so far."
- The entertainment tweet- "I'm making you giggle now."
- The question tweet- "Can you help me do something now?"
- The picture tweet- " Look at this picture and see what I have been doing."
Deciding On What To Tweet For Your Business Twitter?
There is no right number of times you should tweet each day or throughout the week. Focus on the quality of your tweets by using keywords that symbolize what message your trying to give. Make sure the content of your tweets are relevant towards your optimal target audience and show authentic your company is. For example I have extracted information from business.twitter.com that showcase tweets that spark c o n v e r s a t i o n s and keep your audience e n g a g e d! Here are two examples from the site:
1. Incorporate relevant hashtags: Hashtags are like keywords, they highlight the actions viewers need to take from this tweet. The recommendation is using no more than two hashtags per tweet, just like how this Twitter user used only two hashtags.
Since were taking about hashtags I will also add another hyperlink to the twitter help center site. I believe not everyone understands the concept of a hashtag and how to properly input it into your tweet. I believe the term may be new to some people. Therefore I will give everyone a hyperlink to the twitter help center, so they can fully understand how to input a hashtag in your tweet. Here is the url:
2. Ask questions and run polls: Asking open ended questions to your audience will make you an authentic company which is more human like. Because it shows that you care about your consumers opinions and you want to incorporate their needs and wants into your business.
Overall to learn more about the other tips like how to properly use visuals in your tweets. Please click on this hyperlink to learn more from this awesome site!
How Does Marketing Tie In With Micro-blogging?
By using micro-blogging you are increasing brand awareness, because your posting small, micro frequent updates that are genuine and relevant to your target audience. You are becoming more known and create a positive brand image when posting on Twitter and other micro-blogging sites. You are also connection with customers, because the main purpose of micro-blogging is to get interaction and the thread going. You want people to start commenting because it will increase word of mouth and help you understand how your consumers truly feel about a certain product or service. When connection with customers online, it shows that you know how to properly use these sites. Because that is the main goal is to be social. Micro-blogging is a platform which offers continuous support and is very informational. Most of us browse on the web to look for answers, therefore micro-blogging sites like Twitter make it so simple for us to get answers because they are scan able and reliable information, because they are short in length. Overall, you will get lots of benefits using Twitter as a form of micro-blogging because it combines creativity with experience and writing skills that will forever keep your audience engaged!
What do you guys think?
Let me know about this post! I wasn't aware of the term micro-blogging until now. Its very interesting because I love incorporating creative aspects to help market a company through platforms like Twitter. Its so much fun to see how other companies utilize this platform and see there creative ideas flow. Are you a creative person? Thought of any cool trendy hashtags that may suit your company? Let me know in the comments! See you in my next post!
The use of the images with the Twitter birds was awesome. I enjoyed how you formatted the text with different font colors. I found how you talked about posting relevant hashtags was very useful because when having a twitter account you need to understand how to use hashtags.
ReplyDeleteTo answer your question yes, I do think I'm a creative person and will find it fun to use twitter as a form of micro-blogging.
Thank you so much! Yes, I really liked the images too, it was very unique and creative. That's great knowing you will utilize micro-blogging in your future. I think micro-blogging is a lovely concept, because you can connect with your target audience a lot quicker. These tweets also capture everyone's attention much faster, because we know text is scan-able and readable.
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